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CPD – Marketing & Communication Skills for Therapists
Marketing and communication skills for therapists - training course on-line
Presented by Ellen Rowland MIFPA ITHMA
A six hour online aromatherapy CPD course split over two weeks with Ellen Rowland, Marketing and Communications Specialist and Aromatherapist, to develop your understanding of both digital and offline marketing and communications techniques. This course has a specific focus on supporting small, wellbeing-led businesses who would like to understand the fundamentals of content, marketing and communications, including strategy, branding and planning.
This course is designed as a supportive space to explore and break down marketing and learn how to make it work for you – not the other way around!
It is not a course that will be prescriptive and tell you how to make £1000’s using “one simple tip”. We will look more strategically and broadly at how to approach marketing and communications rather than it being a step-by-step guide.
Rather than being an in depth technical, instructional course on how to use specific social media platforms, website management software or Google Analytics, * this course aims to debunk some of the myths around marketing and communications and demystify the subject to help you create a solid foundation that works for you.
We will touch on those areas and Ellen will be happy to do follow-up sessions individually for those who need more support. There will also be some time to discuss specific, individual challenges during the sessions.
Students will have the opportunity to take part in a variety of learning activities, and there will be plenty of opportunities for questions and feedback. Handouts are provided to accompany course material.
Each session will be recorded and will be available to attendees once the course is completed.
Course contents
During the course, you will:
- Gain an understanding the principles that underpin good marketing and communications practice
- Develop your confidence with using digital marketing tools
- Learn how to tell impactful stories that ‘feel like you’
- De-construct marketing jargon and understand what really matters
- Use ethical techniques to promote your work
- Understand the importance of design and branding, and how they can work for you and your business
- Look at the different media that can be used in marketing, explore how to find your unique style to grow your business
- Learn how to put together a marketing and communications strategy and content plan
date & time
Part One – date TBC
part Two – date TBC
cost
£95
Option 1- Full payment in advance at time of booking, or if booking less than a month before CPD start date
Option 2- Split payment
1st payment 50% of course fee at time of booking
2nd payment 50% balance paid a month prior to the CPD start dat
location
Online
cpd points
6 (IFPA Accredited)
course requirements
Open to anyone running a small business in the well-being sector
Attendance is required for both session to receive your CPD certificate
you will need
- Lap top, PC or Tablet
- Pen & paper
terms & conditions
how to book
To book, just get in touch below with your details and you will be sent a link to payment once I have confirmed availability of a space.
more info
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