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CPD – Marketing & Communication Skills for Therapists
Marketing and communication skills for therapists - training course on-line
Presented by Ellen Rowland MIFPA ITHMA
A four hour online aromatherapy CPD course split over two weeks with Ellen Rowland, Marketing and Communications Specialist, Aromatherapist and Herbalist, to develop your understanding of both digital and offline marketing and communications techniques. This course has a specific focus on supporting small, wellbeing-led businesses who would like to understand the fundamentals of content, marketing and communications, including strategy, branding and planning.
This course is designed for wellbeing practitioners who don’t feel confident with marketing or technology and want a clear, supportive introduction without jargon or pressure. It focuses on the basics of marketing and communications for small, wellbeing‑led businesses, including simple ideas around content, planning, branding and strategy.
The sessions offer a friendly, non‑technical space to ask questions, unpack common myths, and make sense of marketing in a way that feels manageable and aligned with your values. The course is not prescriptive and does not promise quick fixes or unrealistic outcomes.
It is not a course that will be prescriptive and tell you how to make £1000’s using “one simple tip”. We will look more strategically and broadly at how to approach marketing and communications rather than it being a step-by-step guide.
We will not be covering detailed platform or software training. Instead, the focus is on building understanding and confidence, with a brief, non‑technical mention of AI and other emerging tools for context only.
There will be time for discussion and individual questions, and supporting handouts are provided.
Each sessions will be recorded and made available exclusively to attendees once the course has concluded.
Course contents
During the course, you will:
- Gain an understanding the principles that underpin good marketing and communications practice
- Develop your confidence with using digital marketing tools
- Learn how to tell impactful stories that ‘feel like you’
- De-construct marketing jargon and understand what really matters
- Use ethical techniques to promote your work
- Understand the importance of design and branding, and how they can work for you and your business
- Look at the different media that can be used in marketing, explore how to find your unique style to grow your business
- Learn how to put together a marketing and communications strategy and content plan
date & time
Part One – 15th October 2026 6-8pm GMT
part Two – 22nd October 2026 6-8pm GMT
cost
£65
Option 1- Full payment in advance at time of booking, or if booking less than a month before CPD start date
Option 2- Split payment
1st payment 50% of course fee at time of booking
2nd payment 50% balance paid a month prior to the CPD start date
location
Online
cpd points
4 (IFPA Accredited)
course requirements
Open to anyone running a small business in the well-being sector
Attendance is required for both session to receive your CPD certificate
you will need
- Lap top, PC or Tablet
- Pen & paper
terms & conditions
how to book
To book, just get in touch below with your details and you will be sent a link to payment once I have confirmed availability of a space.
more info
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